SOFT SAVING IS GEN Z’S RESPONSE TO BURNOUT

Soft Saving Is Gen Z’s Response to Burnout

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, monetary success complied with a familiar pattern: earn progressively, conserve strongly, purchase a home, and plan for retirement. But Gen Z is coming close to money with a fresh viewpoint. Rather than focusing entirely on lasting build-up, this generation is focusing on balance, wel

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